Empty States & Spot Illustrations
As part of a digital product illustration course, I was tasked with choosing two existing brands and developing a unique illustration language for each. I chose MAYVEN and Amisragas, aiming to enhance the user experience on their e-commerce platforms. The projects focused on creating Empty State and Spot illustrations designed to add warmth, personality, and playfulness to the digital experience – while staying true to each brand’s core values and tone.
Course
Digital product illustration course, HIT
Deliverables
Brand-specific illustration style Illustration concept development Empty state & spot illustrations
Year
2024
Tools
Mayven
MAYVEN is an Israeli company specializing in natural supplements and wellness products, with a focus on high-quality ingredients and accessible daily rituals. In this project, I focused on highlighting the connection between nature and the product experience, using illustration to reflect the brand’s core values. The bee acts as a messenger from nature, Ginkgo biloba leaves – a key ingredient in their formulas – are integrated as visual motifs, and the vitamin jar serves as a central, recognizable element. The goal was to develop a fresh illustrative language that adds warmth, clarity, and joy to the website experience, creating a deeper emotional connection between the user and the brand.
Left – Empty cart | Right – No Access
Left – Error 404 | Right – No Search Results
Amisragas
Amisragas is a long-established Israeli company that supplies gas products for home and industrial use. The challenge in this project was to take a traditional, somewhat rigid field and inject it with a sense of fun and freshness. I turned gas cylinders into the central characters of the illustrations – giving them life, personality, and a touch of humor. Unlike the previous project, which leaned into graphic symbolism and clean elements, this one embraced a more playful and expressive approach, allowing imagination and storytelling to take the lead.
